Surprise! Digital Gen Z Readers Like Print Fiction

Today's authors of adult fiction face the arrival of a new generation of readers: Generation Z, those born in the mid-1990s to early-2000s, who now make up 25.9% of the U.S. population and will account for 40% of all consumer markets in 2020. So what appeals to a Gen Z readership? Thanks to Library Journal (LJ) and Pew Research surveys, we know that Generation Z is the most diverse generation to date, and on track to be the most educated. They have grown up with the anxieties of post-9/11 terrorism, mass shootings and climate crisis. They have also faced a more diverse society than ever before in racial/ethnic, sexual orientation and lifestyle terms. And they are social media beings and mobile device addicts who don't remember a world without streaming media. But that doesn't mean the Gen Z doesn't read: Some 72% of respondents told LJ they'd read at least one book for pleasure in the last 12 moths—the same as for every generation. Of course, social media does a play a big role for them, even when it comes to reading choices: While like previous generations they put friend and family recommendations at the top of the list of ways to find new titles, social media is Gen Z’s second choice, at 43%, to find out about new books. The good news for fiction authors is that Gen Z members are fiction readers, per LJ: Gen Z respondents prefer reading fiction nearly two to one over nonfiction. And, though weaned on Harry Potter and Percy Jackson series, we are happy to see that mysteries still place among their top four genres. Gen Z women’s four favorite genres are, in order, romance, fantasy and young adult fiction (in a virtual tie), and mystery/suspense. Men, meanwhile, gravitate to fantasy, sci-fi, horror, and mystery/suspense. And despite their supposed digital bias, Gen Z members, like millennials, prefer to read print for long-form content, Gen Z. Hardcover books are the most-read format (79%, compared with 32% for ebooks). Here's a difference: When they do read digitally, a whopping 77% of Gen Z respondents do so on their mobile phones. For the formative fictional reading of Gen Z, see https://bookriot.com/2019/06/05/books-and-series-gen-z-grew-up-with/