Surprise! Digital Gen Z Readers Like Print Fiction

Today's authors of adult fiction face the arrival of a new generation of readers: Generation Z, those born in the mid-1990s to early-2000s, who now make up 25.9% of the U.S. population and will account for 40% of all consumer markets in 2020. So what appeals to a Gen Z readership? Thanks to Library Journal (LJ) and Pew Research surveys, we know that Generation Z is the most diverse generation to date, and on track to be the most educated. They have grown up with the anxieties of post-9/11 terrorism, mass shootings and climate crisis. They have also faced a more diverse society than ever before in racial/ethnic, sexual orientation and lifestyle terms. And they are social media beings and mobile device addicts who don't remember a world without streaming media. But that doesn't mean the Gen Z doesn't read: Some 72% of respondents told LJ they'd read at least one book for pleasure in the last 12 moths—the same as for every generation. Of course, social media does a play a big role for them, even when it comes to reading choices: While like previous generations they put friend and family recommendations at the top of the list of ways to find new titles, social media is Gen Z’s second choice, at 43%, to find out about new books. The good news for fiction authors is that Gen Z members are fiction readers, per LJ: Gen Z respondents prefer reading fiction nearly two to one over nonfiction. And, though weaned on Harry Potter and Percy Jackson series, we are happy to see that mysteries still place among their top four genres. Gen Z women’s four favorite genres are, in order, romance, fantasy and young adult fiction (in a virtual tie), and mystery/suspense. Men, meanwhile, gravitate to fantasy, sci-fi, horror, and mystery/suspense. And despite their supposed digital bias, Gen Z members, like millennials, prefer to read print for long-form content, Gen Z. Hardcover books are the most-read format (79%, compared with 32% for ebooks). Here's a difference: When they do read digitally, a whopping 77% of Gen Z respondents do so on their mobile phones. For the formative fictional reading of Gen Z, see https://bookriot.com/2019/06/05/books-and-series-gen-z-grew-up-with/

Mysteries Go Back to School for Campus Carnage

It's back-to-school time for campuses across the nation, and, frankly, there are few better settings for mystery plots than academia: ambitious academics; the corrupting influence of money; and the tangled relationships and pasts of young students. There were some good topical entries in the campus thriller category in 2019, starting with Dervia McTiernan's The Scholar, in which a woman found murdered on a college campus is identified as the heir to a fortune and the child of the university's biggest funder. There's also A Student of History by Nina Revoyr about a broke young student thrilled to land a research assistant gig with one of Los Angeles' ultra-rich, only to discover dark secrets that force him to decide how far he will go to protect his future. From 2018, there is Beth Gutcheon's The Affliction. At the troubled Rye Manor School for Girls, a former headmaster of a prestigious New York City private school is sent to assess the school’s problems only to find a teacher dead in the school’s swimming pool, a teacher with the "affliction" of nonstop chattering. From 2017 comes Ruth Ware's The Lying Game in which three former girl classmates at a remote boarding school near the English Channel receive a summoning text from the fourth member of their clique, drawing them back to her home near the school, where her father, the art teacher, was a formative influence on all of the women. The reunited friends soon revisit old secrets from their shared pastime, the lying game, in which they purposely fibbed to faculty and students to see what they could get away with. Finally, one of my faves for psychological chills, Tana French, offers 2014's The Secret Place in which her Dublin Murder Squad is called to a high school after an anonymous post claims to know who killed a popular boy the year before, drawing the detectives into a strange and dangerous underworld of teenage girls. For a broader compilation of examples, including top authors such as Dorothy Sayers, P.D. James, Amanda Cross and Donna Tartt, see https://crimereads.com/a-brief-history-of-academic-mysteries-campus-thrillers-and-research-noir/