Today's authors of adult fiction face the arrival of a new generation of readers: Generation Z, those born in the mid-1990s to early-2000s, who now make up 25.9% of the U.S. population and will account for 40% of all consumer markets in 2020. So what appeals to a Gen Z readership? Thanks to Library Journal (LJ) and Pew Research surveys, we know that Generation Z is the most diverse generation to date, and on track to be the most educated. They have grown up with the anxieties of post-9/11 terrorism, mass shootings and climate crisis. They have also faced a more diverse society than ever before in racial/ethnic, sexual orientation and lifestyle terms. And they are social media beings and mobile device addicts who don't remember a world without streaming media. But that doesn't mean the Gen Z doesn't read: Some 72% of respondents told LJ they'd read at least one book for pleasure in the last 12 moths—the same as for every generation. Of course, social media does a play a big role for them, even when it comes to reading choices: While like previous generations they put friend and family recommendations at the top of the list of ways to find new titles, social media is Gen Z’s second choice, at 43%, to find out about new books. The good news for fiction authors is that Gen Z members are fiction readers, per LJ: Gen Z respondents prefer reading fiction nearly two to one over nonfiction. And, though weaned on Harry Potter and Percy Jackson series, we are happy to see that mysteries still place among their top four genres. Gen Z women’s four favorite genres are, in order, romance, fantasy and young adult fiction (in a virtual tie), and mystery/suspense. Men, meanwhile, gravitate to fantasy, sci-fi, horror, and mystery/suspense. And despite their supposed digital bias, Gen Z members, like millennials, prefer to read print for long-form content, Gen Z. Hardcover books are the most-read format (79%, compared with 32% for ebooks). Here's a difference: When they do read digitally, a whopping 77% of Gen Z respondents do so on their mobile phones. For the formative fictional reading of Gen Z, see https://bookriot.com/2019/06/05/books-and-series-gen-z-grew-up-with/
A place for readers of fiction, including my mystery novels, to ask questions, share opinions and discuss fiction writing.
Showing posts with label generational trends. Show all posts
Showing posts with label generational trends. Show all posts
Sunday, September 29, 2019
Thursday, August 8, 2019
The Dangerous Epidemic of Loneliness
The headlines are so full of stories fretting over the epidemic of mass shootings, hate speech and hate crimes that you may have missed a disturbing story about another epidemic: loneliness. Chronic loneliness is another term for social isolation, for a lack of physical and emotional connection to others, something human beings are biologically programmed to need for physical and mental well-being. Today, according to a new poll by YouGov, 30% of millennials, those aged 23 to 38, say they are lonely, higher than any other generation surveyed. More disturbing, 22% of millennials in the poll said they had zero friends, 27% percent said they had "no close friends," and 30% said they have "no best friends." While not measured by YouGov, the up-and-coming Gen Z also reports high levels of loneliness on other surveys. Chronic loneliness, which has tended to peak naturally with the elderly in the past, seems to be seeping downward. These findings are scary. Research has linked the stress of chronic social isolation to mental and physical health issues such as anxiety, depression, digestive problems, high blood pressure, heart disease, sleep problems, weight gain, and even premature death via increased risk of stroke and cardiovascular disease. And do we really think that there is no link between social isolation and the proliferation of tribalism and hate? Lonely people trying to make connections are fueling the growth of isolated social media groups, which create no true intimacy but do deliver a warped and ephemeral sense of belonging by defining themselves against the enemy "other," whether by race, gender, politics or sexual orientation. On campuses and at political events, the isolated and angry are susceptible to the toxic embrace of polarized tribes. And what happens when polarized souls, alone and threatened on the social battlefield, have easy access to battlefield weapons and hear an approving signal in the political noise? We should not discount this dark rot in our society. To help yourself, or someone you know, to cope with loneliness, check out this Psychology Today article https://www.psychologytoday.com/us/blog/the-couch/201901/is-loneliness-making-you-sick
Wednesday, June 17, 2015
On Father's Day: Fatherhood, Filial Duty in Flux
Father's Day is on its way, and I will be getting in touch with my 90-year-old dad, and my adult children will come home to celebrate their own father. Fatherhood certainly has changed significantly since celebration of "Father's Day" gained U.S. popularity in the early twentieth century and even since it became a fixed national day of recognition in 1972. Today's fathers are no longer the married breadwinners and disciplinarians of yore; they are also single dads, gay dads, stay-at-home caregiver dads, adopted dads, step-dads, and even transgender dads like Caitlyn Jenner. Overall, modern fatherhood trends are a good thing, since research shows that fatherly love is as important to a child's social, emotional and cognitive development as motherly love, and new fathering norms allow for greater care giving and interaction than in the past. But it seems to me that something also has been lost in the last century, and that is the concept of filial duty. America's current youth-oriented, self-fulfillment culture has relegated many filial duties to the moral dustbin with wifely obedience and whipping naughty children. You have to go to conservative religious tracts to read about children's duties, into adulthood, to honor, respect, obey, and take counsel from parents, and then care for them in old age. Is this erosion of filial responsibilities a good or bad trend for American society? Yes, government programs and professional caregivers have actually improved conditions for many older parents compared to past reliance on private filial care and financing. But what about emotional and social consequences? Well, junking fatherly input is probably fine for children with stifling, abusive or neglectful fathers; but it may not be so good for those whose loving dads could impart confidence, ethics and the wisdom of experience. Yes, we have a more creative, open society if unfettered from conservative parental tradition; but lack of parental guidance also can create a society adrift, without communal morality or understanding of its past. So while I'm definitely not advocating a return to patriarchal rule, perhaps we should salvage a bit of what was best about the "good old days" on this Father's Day. I'll try harder to show dear old dad how much we honor him and care about him, even if we don't follow the old requirement to physically care for him. More important, I'll try harder to heed the lessons earned by his longer years--right and wrong. For a glimpse of what other cultures can teach us about honoring elders: http://www.huffingtonpost.com/2014/02/25/what-other-cultures-can-teach_n_4834228.html
Wednesday, June 25, 2014
Mythical Online Threats to Offline Relationships
I'm not among those who suspect digital networking undermines offline relationships, especially romantic ones. I believe the basic need for emotional intimacy is not going to be eroded or replaced by expanding social media connections and constant mobile chatter. But when 66% of American couples (adults who are married or in committed relationships) say the Internet, mobile devices and social media are key factors in their lives, I suppose it's a concern worth exploring. A recent report by the Pew Research Internet Project should reassure. Its 2013 survey found 72% of online adults in marriages or committed relationships said Internet use has had "no real impact at all" on their partnerships. And of couples who said the Internet had an impact, 74% said it was positive! In fact, 21% of cell owners or Internet users said they actually felt closer to a partner because of online or text/cell message exchanges. Not that digital communications don't have negatives: For example, 25% of all coupled adults complained a spouse or partner was distracted by mobile use when they were together, 8% had an argument about the amount of time a partner spent online, and 4% got upset at something they found out a partner was doing online. There also were age differences that reflect the higher digital affinity of younger adults. I'm sure you've noticed that mobile device deprivation causes anxiety in people under 30. So 45% of 18- to 29-year-olds in serious relationships reported a significant relationship impact (both good or bad) from digital communications (compared with 25% for all couples). Now I admit there is one digital trend that does make me a tad queasy: Sexting is on the upswing for both couples and singles, with 9% of cell owners saying they sent a sext of themselves (up from 6% in 2012) and 20% saying they received a sext (up from 15%). For more on the Pew findings, go to http://www.pewinternet.org/2014/02/11/couples-the-internet-and-social-media/
Wednesday, October 23, 2013
Time to Debunk Those Myths About Millennials
I started out with a beef about the "millennial" generation. I have three children who are "millennials," and only one has finished reading my mystery novel! It's because millennials just don't read anything longer than 140-character text messages, I grumbled. They Tweet, Instagram, and check Facebook multiple times a day, but they don't have time to consume books because they are so busy communicating and connecting and letting everyone know where they are and what salad they are eating. Since they can quickly get all their entertainment online, it's not surprising that they've lost the habit of sitting for long hours with a Kindle e-book or turning printed pages without lots of graphics, I reasoned. Besides, old-fashioned mysteries about human failings and betrayals can't compete with a generation raised on movie wizardry, sexy vampires and zombie apocalypse. Unfortunately, the statistical data says otherwise: The "2012 U.S. Book Consumer Demographics and Buying Behaviors Annual Review" actually found that those born between 1979 and 1989 spent more money on books in 2011 than older Americans, buying 30% of books, while the well-off boomer generation of their parents only bought 24% of books. In jumping to conclusions about millennials based on a sample of two, I'm guilty of joining a lot of other misguided social pundits. I've had numerous conversations with boomer friends who bemoan millennial selfishness, short attention spans, unreasonable workplace expectations, and so on. If you have slipped into the millennial-bashing rut, or if you are a maligned millennial, you should read the amusing Washington Post blog piece "Please stop having dumb opinions about Millennials" by Alexandra Petri. It's time to debunk that "Me Me Me Entitled Trophy-Wielder Constantly Instagramming My Hookups While Having No-Strings Attached Salads" caricature. See the article at http://www.washingtonpost.com/blogs/compost/wp/2013/10/07/please-stop-having-dumb-opinions-about-millennials/
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