Tuesday, August 20, 2013

Have You Joined the E-Book Crowd?

Are you an e-reader? I've noticed the evidence of e-book popularity in my own book promotion for Lies Agreed Upon. I may prefer reading an old-fashioned paper book, but I also purchase e-books for my Kindle, especially because it is so convenient when traveling. So I was curious about e-reading trends. According to research in 2012, 21% of American adults reported reading an e-book in the previous 12 months, up from 17% in 2011. Doubtless the percentage of e-book readers has increased even more in 2013. And the e-readers are different from traditional readers -- in ways that make authors eager to seek them out. Compared with other readers, e-book readers read more books. E-book readers consume an average of 24 books a year compared to an average 15 for non-readers of e-b0oks. E-book readers also are more likely to purchase rather than borrow a book. E-book reading is happening across an array of devices now, including dedicated e-readers, tablets and smartphones. For more about e-reading trends, go to the report from Pew Research at http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/

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